Concept
We start with the story you want to tell and the people you want to reach. Then we shape the show around it.
- Show concept and positioning
- Audience and guest strategy
- Episode format and run of show
- Name, graphics and brand package
Launch your own show
Your own podcast, built on our experience
We use everything we have learned producing media and events to help you concept, pilot and, if you want, run a podcast that builds your brand. We would love to help you do it.
From idea to a show that runs
Start at any stage. Many clients begin with a concept and a pilot, then decide how much of the rest they want us to do.
Pilot
Before you commit to a season, we make a pilot. You hear and see the real thing, and we learn what works.
- Equipment list and studio setup
- Guest sourcing and booking
- Recording and editing of pilot episodes
- A full production playbook
Execute
Keep us on to run it, or take it in house. Either way the show, the brand and the playbook are yours.
- Ongoing recording, editing and publishing
- Distribution to podcast platforms and video
- Clips for social and the newsletter
- Training so your team can run it without us
Why have your own podcast
A show is one of the few marketing assets that helps with search, sales and credibility at the same time.
Search visibility
Every episode becomes a page of searchable content. Titles, show notes, transcripts and guest names give you more ways to be found for the topics you want to own.
Business development
An invitation to a show is an easy first conversation. Guests, partners and prospects meet you on friendly terms, and the relationship starts before any pitch.
Authority and trust
Long form conversation shows how you think. People who hear you for thirty minutes know you far better than people who read a landing page.
A channel you own
Your audience, your feed, your schedule. You are not renting reach from a platform that can change its rules.
Content that compounds
One recording turns into video, clips, quotes, articles and newsletter material. The work you do once keeps showing up.
Team and brand voice
A show gives founders and experts a regular reason to articulate what they stand for, internally and in public.
Who we help
Companies
Share what you stand for, build relationships with partners and customers, and open doors.
Founders and executives
Build a personal brand that supports the company without depending on social algorithms.
Individuals and creators
Turn your expertise into a show and an audience, with a plan and a team behind you.
We would love to help individuals and businesses build their brands through a show of their own.
How it works
- 01
Tell us your goal.
Who you want to reach, what you want to be known for, and what you have already tried.
- 02
Get a plan.
We come back with a concept, a pilot scope and a timeline.
- 03
Make the pilot.
We record it with you, then decide together whether to go to a full season.
Questions we get asked
Do we own the podcast?
Yes. The show, the brand and the playbook are yours, and we train your team to run it.
Do we have to hire you to run it?
No. Some clients take the playbook and run it themselves. Others keep us on for production and distribution. We help with whichever stage you need.
Is this only for companies?
No. We love working with individuals as well as businesses who want to build their brand through a show.
How does a podcast help with SEO?
Each episode gives you a page that can rank: a title, a description, show notes and a transcript built around the topics you care about. Guests and partners also tend to link to and share their episodes.
Can you get us guests?
Yes. Guest sourcing and booking is part of the service, and our network in AI, crypto and emerging tech helps.
How do we get started?
Book a call. We will ask about your goals and audience, then come back with a concept and a pilot plan.
